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Tuesday, June 21, 2011

Alize Announces the Debut of the Alize Mix Squad, the First All-Female DJ Crew

Alize, the original premium passion fruit based liqueur imported from France, is pleased to announce the debut of the Alize Mix Squad, the first of its kind all-female DJ program. Comprised of Nina Sky, DJ Kiss, DJ Rashida, Jessica Who?, DJ Niena Drake, DJ Eque and DJ Dimepiece, the Alize Mix Squad represents the hottest musical acts from across the nation – all of whom embody the Alize credo that "Life's More Colorful When You Mix It Up!"

Capitalizing on its deeply-rooted history in music, Alize looks to cement its relationship with the industry through this new initiative of promoting and introducing the Mix Squad to Alize's vast network of fans, tastemakers and influencers. In addition to acting as brand ambassadors, squad members will host events in select regional markets, including New York, Los Angeles, Chicago, Houston and Miami, and will spin at Alize soirees nationwide throughout the year.

A pioneer in the forefront of style and trends, Alize looks to continuously offer its fans the latest in nightlife, spirits, music and fashion -- the creation of the Alize Mix Squad standing as no exception. Noting the rising popularity of females within the DJ sphere, Alize is excited to highlight these talented femme fatales not only for their musical stylings, but also, for their cosmopolitan lifestyles that mimic and inspire the Alize consumer base.

"Alize is embraced by a savvy, sophisticated and sexy audience who fosters and appreciates the latest in contemporary culture, which is why the creation of the Alize Mix Squad was a natural fit for the brand," says Alize Brand Manager Cheryl Talley. "A union of music, fashion and panache, the Alize Mix Squad puts a fresh spin on nightlife and entertainment, one that meets the wants and needs of our discerning consumers."

Members of the Alize Mix Squad range from international sensations Nina Sky, a musical duo that has dominated the scene since their first single "Move Ya Body" in 2004, and DJ Rashida, one of the world's most sought-after DJs who has performed with artists including Kanye West, The Roots, Kelis, Prince, and Cee Lo Green, to hometown favorites including Chicago's DJ Niena Drake, named the "Hottest DJ On The Planet" by N'DIGO Magazine, Miami's Jessica Who?, South Beach's fastest rising "it" girl, and LA's DJ Eque, one of the most versatile female DJs who has rocked parties and toured with platinum artists including Queen Latifah, Usher and Christina Aguilera. The Mix Squad is rounded out by DJ Dimepiece, famed radio personality, and DJ Kiss, named one of "25 Most Stylish New Yorkers" by US Weekly and celebrated the world over by celebrities, influencers and fashion's elite.

Introduced to the United States from France by Kobrand Corporation in 1986, the Alize product line boasts five delicious flavors made from all natural ingredients that stand alone or blend beautifully with other premium spirits and mixers. Whether blended into margaritas, shaken in martinis, used to elevate dangerously delicious punches or drizzled atop Champagne, Alize is a must-have for any quality bar or club.

All Alize products are 16% ABV and retail at $19.99 for 750 ml and $23.99 for 1 liter. For more information on the Alize product line, recipe ideas and the Alize Mix Squad, please visit, and

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