You’ve never read a review of his music, nor have you heard us play one of his songs. We’ve never commented on his shenanigans, nor have we joined the debate about his destruction (or non destruction thereof) of music coming from Jamaica, but today, we have to salute Dancehall artist Vybz Kartel as being one of the most, if not, the most brilliant artist to come out of Jamaica from a marketing perspective.
Undeniably, Mr. Palmer’s brilliance is not limited to his ability to lyricize listeners into doing what he does, especially in song. His brilliance is not limited to the fact that he has seized countless business opportunities in developing his line of condoms, rum, shoes, music and more. His brilliance is further not contained to the fact that he generates conversation daily because of what he does and does not do with the colour of his skin. No!
Vybz Kartel is the most brilliant artists to come out of Jamaica because he’s in tune with the universe, and has mastered the use of energy emitted by the very people who profess to ‘not like him’ because of his antics. By tuning into that energy, Vybz Kartel continues to receive inspiration as to what he can and should do next to keep the masses talking about him, and keep the money rolling in.
While some pundits were deliberating why it is his album couldn’t sell units, he was busy sealing a deal with his rum company. While some people talked about whether or not his lyrics were appropriate, and whether or not his music would be, should be, or could be banned from their radio station, Mr. Palmer was counting the stacks of money he made from the sale of his condoms. Let us repeat; Vybz Kartel is brilliant.
The latest talk about him bleaching has only caused his cake soap to be sold by the case throughout the Caribbean, America and several countries in Africa. Some people feel sorry for him and the fact that he can’t travel to perform in other countries. Don’t be fooled! He can travel, he just chooses not to!
As it stands, Vybz is on a level where if he decided to run for Prime Minister, he could, and would win! Perhaps we should see that the music he creates his a front for his ability to harness and convert universal energy which enables him to be brilliant…
©® L3 Magazine, 2011. This article may be reprinted with permission by sending an e-mail to L3Magazine@hotmail.com