The Bob Marley
documentary "Marley" will stream on Facebook simultaneously during
its theatrical opening, a signal that social media may also play a role in
shifting movie release windows.
Such day-and-date
releases have become increasingly common in recent years for smaller
independent films. But this will be the first such U.S. film to stream
concurrently on the social media behemoth while opening in theaters.
The film, directed by
Kevin Macdonald, will be available for a $6.99 rental beginning April 20th,
which is the day it opens in theaters. A portion of the proceeds from Facebook
sales will benefit Save the Children, the charity for needy children.
"Marley" is
also being released via video-on-demand on April 20th.
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