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Wednesday, September 12, 2012


In October 2011, Cruz CEO was diagnosed with Prostate Cancer. This was a result of having his PSA checked on a regular schedule. 1 out 3 men will be diagnosed with Prostate Cancer. This is a curable disease, however too many men are waiting too late; mainly because they aren't aware of this disease.

Having battled and so far winning the war against this cancer, Cruz wanted to do something to raise the awareness of Prostate Cancer. Therefore, Cruz has reached out to Zero-End Prostate Cancer Project.  ZERO leads the fight to end prostate cancer, the most commonly diagnosed cancer among men. By promoting greater awareness of the need for early detection and leveraging public resources for life-saving research and new treatments for those with advanced disease, we will win this fight.

We now look to the future to achieve our ultimate goal of creating a life-giving legacy for our sons and grandsons: the first generation of men who are free from prostate cancer—"Generation ZERO."

Join us in creating this new generation, where prostate cancer becomes an obsolete health condition, much like polio. This new day is coming sooner than you may think.

Cruz will launch a Prostate Cancer Awareness campaign for Saturday, October 13th
They're inviting models, bikers, cars and photographers from near and far to participate in one of the largest models, bikes and cars photo shoots on the East Coast.  We will have Prostate Cancer Challenge/Dash for Dads 4 mile walk and run and more...

Vendors and Health Care Providers are encouraged to participate

The main focus will be to encourage every man to take the Prostate Cancer Screening Test.

We would like your participation. If you are a Model, Car Owner/Car Club, Bike Rider, Bike Club, Photographer, Vendor or you would like to participate in the "Dash for Dads", complete the form at

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