Bunny Rugs wants to make great Time for his fans. Time, the new solo album from the lead singer of international pop reggae band Third World is a Time for listening fun and reflection. Bursting at the seams with talent, Rugs’ 15-track album will in no Time at all be a sound track to affairs of the heart as well as soldiers of conscious reggae worldwide. Here, Bunny’s seductive soulful reggae melodies provide an anchor to jazzy vocal experimentation and cool bass, drum, sax and piano riffs. Time practically stands still as one after another of Jamaica’s most respected musical minds--Sly Dunbar and Robbie Shakespeare (Sly & Robbie), Dean Fraser, Mikie Bennett, Dean Pond and Richard Bell (Star Trail), to name a few--contribute creative direction for Bunny Rugs’ artistic talents. Don’t waste any more Time, the album will be in stores September 11 on Rugs’ label imprint, Raw Edge Productions, and distributed exclusively by VPAL, a subsidiary of VP Records, the #1 international source for the best reggae music.
Those familiar with the Third World band (“96 Degrees In The Shade”, “Reggae Ambassador”) will undoubtedly recognize the inspirational vocal style that Rugs helped to translate into a signature international pop sound. Songs on Bunny’s solo album including “Don’t Give It Up”, “Never Gonna Give Up” and all boast that quintessential roots rock reggae sound. Shining bright is the adult contemporary “Heaven Sent – Dat Feeling”, the soft reggae rock heard in the message music on “Bed Of Roses” and the easy pop listening evoked by “What Kind Of Man”. Bunny’s compelling plea for “Solutions” was recorded in the popular gospel tradition with Nyabinghi drumming, emotive background vocals and a delicate soulful guitar solo allowing Bunny to make it his own.