L3 Magazine April, 2013 ft. Snoop Lion!

April marks the arrival of Spring, and just as there’s a season change, there’s a change with Snoop Dogg who now goes by the name of Snoop Lion. 

Interviewed by L3’s Natasha Von Castle, Snoop Lion speaks candidly about his conversion to Rastafari and how that conversion is now influencing his music.  In addition to the question of what it’s like for an American to perform with the Patois dialect, Natasha also asks Snoop if there’s an ulterior motive with Mind Gardens.  His answer might surprise readers.

As an artist representing the West Coast of the United States, Tricia ‘ZJ Sparks’ Spence  sits down with Jah Sun in Jamaica to talk about his career, and the success he’s had as a Reggae artist, especially in the realm of publishing.  Similar to Snoop Lion, Jah Sun speaks on the incredible influence of Bob Marley on him as a person, and the music he creates.

Honoring one of Jamaica’s Dancehall legends, Pia Jordine speaks to Burro Banton on his long standing career, as well as the countless artists he’s influenced and who have patterned his style of lyrical delivery.  Dancehall aficionados will want to hear the latest from the living legend.

Rounding out our interviews, Heike Dempster speaks to Bahamas own Ricardo Clarke who shares what it is to be in the business of musical ministry.  The artist also shares the impact of his catch phrase ‘Don’t Count Me Out.’

Product reviews include Tre Semme’s Keratin line which according to Jennifer Menster works well with all hair types, Mr. April is Toronto’s top model and artist Raphael, and recipes from Tambou designed for strict vegans that can be enjoyed by all as well as music charts and more.

The April issue of L3 Magazine is now available at www.L3Magazine.com!

Snoop Lion’s Reincarnated at SXSW

On Thursday March 14^th, 2013, SXSW film fans will preview one of the most talked about documentaries in the urban community; Reincarnated.  The film officially hits select theatres on March 15^th, giving SXSW fans an exclusive preview at Paramount Theatre, 4:30 pm!

"Reincarnated" follows Snoop Dogg on a spiritual journey as he immerses himself in Rastafari, explores musical and religious histories deeply rooted in Jamaica, and reemerges from his experience as "Snoop Lion". Recording an album with world-renowned hitmaker Diplo and his Major Lazer production team, Snoop draws on recent personal experiences for lyrical inspiration. An exploration of modern Jamaica and meetings with the Nyabinghi Rasta and the family of urban legend Christopher Dudus among others also influence Snoop's new view of the world. He is leaving behind his days as a gangsta rapper and re-emerging as an avatar for peace, extolling the virtues of the Rasta lifestyle.

More details here:  http://schedule.sxsw.com/2013/events/event_FS13794 

Director: Andy Capper

Executive Producer: Calvin Broadus, Shante Broadus

Producer: Suroosh Alvi, Ted Chung

Music: Snoop Lion

Additional Credits: Co-Producer: Codine Williams: Co-Producer: Justin Li, Editor: Jared Perez: Editor: Emily Wilson, Editor: Bernardo Loyola: Editor: David Gutt, Music Supervisor: Ricki Askin: Music Supervisor: Justin Li

Principal Cast: Snoop Dogg, Diplo, Shante Broadus

Canada! The Skrillex Train is Coming!

evenko and Higher Groud are proud to present Skrillex with Pretty Lights, Diplo, Grimes, KOAN Sound et Tokimonsta at the Parterre de l'Île Notre-Dame in Parc Jean-Drapeau on July 15th.

In line with his ongoing attempts to re-imagine the idea of touring and performance, ubiquitous Grammy-winning DJ/producer Skrillex announces a string of Canadian dates featuring some of the most bubbling names in Electronic Dance Music, all of whom will be traveling between cities on a private passenger train. At each stop, a festival event will take place, featuring performances by Skrillex, Pretty Lights, Diplo, Grimes, KOAN Sound and Tokimonsta on multiple stages to crowds in the tens of thousands... 

The Full Flex Express concept is inspired by The Festival Express tour that took place along a similar route in 1970 featuring Janis Joplin, The Grateful Dead, and The Band. An assertion of the camaraderie and like-mindedness of the performers, this tour is less about practicality than it is simply enjoying the ride. When asked about the run of dates, Skrillex said "we were really inspired when Mumford and Sons and Edward Sharpe and those guys did a train tour. We wanted to do it as well and share this music with people across Canada. Just to do it and have fun".

Audiences will undoubtedly share in the exclusive revelry, much as concert-goers in New York and Los Angeles did earlier this year when Skrillex ambitiously played a series of "takeover" club dates in diminutive venues on both coasts.