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Showing posts with label valentine's day. Show all posts
Showing posts with label valentine's day. Show all posts

Thursday, February 14, 2013

Sheba is All For Valentine's Day



SHEBA wears her heart on her crown. She will tell you, "I make music because if I didn't my heart would not let me hear the end of it. I write and sing for cathartic reasons. It's how I process life. It's how I make sense of the ups and downs." 

Some musicians are born into environments where music is all around and picking up an instrument or honing an obvious talent is a given. Despite signs of musical ability at a young age, Sheba's family having fled revolution in Ethiopia to start over in America, understandably, encouraged her to take on more stable pursuits that would lead to a less precarious career.

She says, "I knew I could sing very early on, around 4, but not long after I knew I could and wanted to be someone who wrote the songs coming out of the radio. I also very vividly remember being frustrated that I couldn't spell yet." Sheba recalls racing home from school to secretly practice singing along with the Diva's: Whitney, Mariah, Aretha, Chaka. "I would record myself singing onto the same tracks as my favorite singer's and chase them, note for note. That's how I learned to sing. I would study the lyrics of my favorite songs. That's how I learned song structure, melody and began to absorb production. I listened the radio obsessively. I had my favorite albums on repeat." Michael Jackson, Bob Marley, Stevie Wonder, Fela, Lauryn Hill, Prince, The Police and No Doubt are those that had the most influence on her musical style.

At some point our dreams become too loud to ignore and we may choose to listen to the insistent whispers of the hearts longing for itself. After college, Sheba felt it was time to listen. She began recording her songs, learned how to produce records and with some encouragement from a youtube posted song that ended up on Sirius XM and Kiss FM in London, and a couple thousand dollars, Sheba put out a song on her own called "Love This Lifetime" which went on to chart in several territories around the world, including the UK (Music Week). Bounty Killer jumped on the remix for the song, and the song continued to travel, with the video ending up on MTV UK, VH-1 Soul and Trace TV. It was a good sign. She took it as a cue to keep making music.

Sheba has recently emerged with a new collection of recordings, called #QUEENOFHEARTS. The inspiration came from a thought she had: "broken hearts grow back stronger, to hold more love. Life is full of ups and downs, it's unpredictable and sometimes you get your heart broken. But maybe it's not the end of the world. Maybe, it's just growing back bigger and stronger so that you have a bigger capacity to love. Each and everyone of us, can be the ruler of own heart and choose how we interpret the breaks."

Tuesday, January 22, 2013

L3 Magazine February Issue ft. Patrice Roberts




February, 2013 has shaped up to be one of the most exciting for fans and lovers of Soca!  As Carnival season is upon us, Team L3 traveled to Trinidad & Tobago to speak one of the industries hottest talents, Ms. Patrice Roberts!

Interviewed by Tricia ‘ZJ Sparks’ Spence, Patrice opens up on an intimate level as she shares some of the pressures and stresses she faced as a newbie to the business while learning from the master of modern day Soca, Machel Montano.  The artist also gives us a peak into her work out regiment which keeps her in fabulous shape.

What did Patrice say when Sparks asked “Your beauty is rather unique, has any modeling agency approached you or designers to model their line?”

Dawn Richard is no stranger to the spotlight.  Being in P. Diddy’s group Danity Kane, she was front and centre with the Rap mogul and didn’t disappoint.  With the group dismantling, Dawn has found incredible success as a solo artist.

Interviewed by the UK’s Portia Clarke, Dawn explains her new sound and her reasoning behind calling her fans ‘Hearts.’  She also explains why being an independent artist without a label was a blessings in disguise, giving her more bargaining power.

Readers will appreciate Dawn’s intelligence as she tells Portia “Usually when an artist is coming out and they have an album, which gets the response, but for us to have an EP and get this, it was great.  With the distribution deal, it worked out better because we have more of the sales revenue and don’t have to go through a middle person which is the label who would take more money, and change the direction of what we wanted to accomplish….”

Rounding out the interviews, Heike takes a trip to the Bahamas to speak to Peter Runks who arguably is the #1 Reggae export from the island.  Peter is open and candid as he shares his experiences in the industry and the support he’s received from home and abroad.

Our International DJ feature is none other than Trinidad & Tobago’s Kaotic International!  As February is Black History Month, we explore the offerings of Music Africa in Toronto, and as it’s also the month of Love, Canada’s leading songstress, Ammoye, rocks lover’s Valentine’s Day with her HOTTT new singles.

We have charts, the hottest Valentine’s Day couples, beauty features, music marketing 101 and hot new releases.  All this and more at www.L3Magazine.com! 

Wednesday, February 9, 2011

Valentine's Day in Florida!


We haven't seen too many events happening for Valentine's Day this year, so this flyer, courtesy of DJ CRoy in Florida, was a welcome surprise!  For all our family, friends and fans in the FLA, enjoy!